Jorge Pérez Higuera was born in Guadalajara (Spain). He received his BA from Complutense University of Madrid, and his MFA from the Politechnic University of Valencia. Jorge lives and works between Madrid and London.
Jorge’s practice has focused primarily on decontextualizing the daily routine which is based on the observation and analysis of human behavior and its archetypes. His work tries to capture the result of his observation through reproductions which place authenticity over reality. Considering diverse models, hi prefers those coming from the popular culture (cinema, television comics literature…) due to their power to create new personalities society can identify with.
In Jorge’s recent project, Public Spaces , he starts to investigate a zone bordered by public and private spaces. We live in a world surrounded by advertising and we have become accustomed to billboards. The reason why advertising seeks new spaces to be exhibited and adopts new strategies, more aggressive at the expense of our public spaces. We need to put our eyes back on those advertising claims that we have made so much effort to ignore, so we can review our coexistence with advertising both individually and socially. To tackle the issue in this project, through images, the use of an “anti-advertising filter”, eliminating the ads from our view and leaving the billboards deprived of their original function.
Jorge’s photographs have been exhibited internationally and have been published, such as Wired, CNN, BBC, The Telegraph or El Mundo among others, and are included in many private collections.
