Rona Bar and Ofek Avshalom

Rona Bar and Ofek Avshalom are a photography duo living and working in London, UK. Drawing on a storytelling-based approach to the photographic
medium, the two are continuously striving to engage viewers from all
backgrounds in a journey into their visual world. Suspended between fantasy
and reality, the factual and the bizarre, their universe immerses whoever comes
across it in a blend of surreal visions, daily experiences, and artistic references
which all contribute to making their signature style and aesthetic vocabulary so
naturally captivating.

With a preference for striking colour palettes and researched lighting techniques, Bar and Avshalom portray life around them through an honest, distinct, and all-encompassing gaze. Leveraging their knowledge of art history and combining it with their natural inclination toward all-around contemporary culture, they restitute a visual rendition of today’s society that is at once poignant and thought-provoking in its nature.

Also known as Fotómetro, the duo looks at their craft as a means of advocating
the urge for a more diverse and authentic global community.
Turning the lens onto themes such as identity, individuality, and relations